LinkedIn : Managing Your Professional Online Identity

LinkedIn is a worldwide professional networking website where million of professionals from around the world hang out, join and network. It is considered as the default social networking way to connect with people in a professional way. It has greater advantageous than lurking at a business cocktail party waiting to be pounced on.


LinkedIn History : Founding to 2020

LinkedIn started out in the living room of co-founder and Venture capitalist Reid Hoffman and the web site officially launched on May 5, 2003.LinkedIn's initial growth was slow at first. In the year 2005 company decided to introduce services that will allow companies to post job listings and search the network for prospective employees. Venture capitalist Reid had experience as a  board member of Google, Ebay and PayPal, so company didn't have any troubles before taking the first round of funding and also during floating on the New York stock exchange

To become a profitable business model apart from providing professional services, LinkedIn permitted companies to promote and advertise their ads on the LinkedIn site. Eventually in 2007 LinkedIn became profitable.

How does LinkedIn make revenue


LinkedIn business revenue model is a two-sided stage running on a freemium model, a basic (free) account is for any user  who wants to create and maintain a skilled professional profile online on LinkedIn. Using which you can:  Find and reconnect with colleagues and classmates. You can request and provide recommendations and search for and view profiles of other LinkedIn members. Where as to open boundless inquiry and different highlights, you have to change to a paid subscription. 

LinkedIn brings in cash basically from giving the corporate selecting divisions of huge organizations with access to work competitors through its LinkedIn Recruiter. The organization additionally creates income from showing  promotional ads and from sale of its premium membership to people. LinkedIn makes about $90 million each quarter, or about 23% of complete income, from demonstrating advertisements to its clients. 


As per LinkedIn's 3 key revenue streams are, by selling advertising, recruitment services, and membership privileges. In spite of the fact that not primary income stream, LinkedIn's learning division, Learning Solutions,is also important. Clients can learn various skill required for their profession and acquire some knowledge about subjects of their interest. 



LinkedIn boasts over 660 million users across the Globe

Authoritatively started in 2003, LinkedIn's development has been out and out amazing. In
only two years, it amassed 1.6 million individual members.Now in 2020 LinkedIn’s user base is over 650 million professionals in over 200 countries, demographics and territories. It simply denoting the fact that, one in three professionals on the planet are on LinkedIn. Every second 2 new users join to this enormous profession network.  

At one time, LinkedIn users could embed video content only from other sources.However, LinkedIn enabled native videos to be uploaded via a mobile application.Since then, LinkedIn has introduced filters for videos and native video ads as part of sponsored content.

LinkedIn as professional article publishing platform

Everyday there are around 2 million posts, articles and videos are published on LinkedIn and recently LinkedIn Slide Share has reach to 80 million monthly active users.

As with other influential social networks available so far you can only publish simple textual content updates, photos and hyperlinks to other websites, and share posts and web pages from different users.However, LinkedIn helps you to reach out to your professional network in different ways like your put up is relevant useful, information and applicable to your professional relationships, you can use LinkedIn to post full articles using the article publishing tool. You can additionally record or upload videos related to your technical and professional skill directly from the other devices to LinkedIn. The LinkedIn members are encouraged to write, share articles of their relative expertise on LinkedIn.

LinkedIn supports 24 Languages apart from default languages in user profile

LinkedIn supports 23 languages from worldwide beside of  default language set in your profile. The languages supported by LinkedIn are English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish,Tagalog, Thai and Turkish.

You can't change the language of your primary profile created on LinkedIn, you can create secondary profile on LinkedIn.The “Featured Skills & Endorsements” section of your LinkedIn profile lets you add  50 skills, so  that you can describe whole set of your capabilities and experience.

LinkedIn Logo

LinkedIn Logo in classic black and blue 

LinkedIn logo history is a genuine impression of the organization's uniqueness and force. The blue colored shading in the LinkedIn logo represents approach-ability, excellence and  elegance of the site, the dark black delineates power and prestige. The white shading, then again, speaks to purity, trustworthiness and appeal of LinkedIn. 

Showing or Hiding Your Premium Membership by display of a gold "In" logo 

Gold "In" Logo for Premium members

According to LinkedIn, you have option to show or hide your premium membership by displaying  of a gold "In" logo. LinkedIn suggests that, “If you're a premium member, you have the option to display a gold "In" logo on your profile to indicate your premium status. This premium profile badge will also be displayed next to your name in search results.” 


 



Does LinkedIn profile picture matters?

LinkedIn profiles are multiple times bound to be seen in the event that they have a photograph. LinkedIn recommend to add photographs of users during  their work.In a nutshell...yes your profile picture matters. However it does not mean that  you can't just choose the first picture or any picture you come to. Job-seekers need to choose very carefully and  wisely since your profile picture will have an impact on the way others on LinkedIn see you. There are many reasons why LinkedIn profile photos are necessary. By adding a profile picture on LinkedIn,it enhances credibility,recognition,personal appeal,personal branding and consistency of your profession identity.

Do millionaires use LinkedIn?

As per the stats,41% of millionaires use LinkedIn that is roughly four-in-ten Millionaires use LinkedIn, which is three times as many as use Twitter and is second only to Facebook.

Most In-Demand Hard and Soft skill on LinkedIn in 2020

LinkedIn releases their the top 10 skills that will be in demand every year. Here are some of the High-In-Demand technical skills employers are looking for:

Hard Skills

• Cloud computing.
• Block-chain
• Artificial intelligence.
• Analytical reasoning.
• U.S.Taxation.
• Hadoop.
• Robotic process automation.
• Explainer videos.
• Computer aided manufacturing.
• Financial planning.
• Urban design.
• Software documentation.
• People management.
• UX design.
• Mobile application development.
• Video production.
• Sales leadership.

While in Soft Skills, creativity, persuasion, collaboration, adaptability and time management, problem solving,critical observation are all excellent examples of leadership skills. Facts found out by a survey LinkedIn recently tells that according 57% professional consider soft skill are more important than hard skills.

Stand out from the competition by avoiding these buzzwords on LinkedIn

Many of LinkedIn career expert say that if you want to stand out from the competition at a large, your profile must not be stuffed with these overused buzzwords. Your profile must vividly demonstrate who you are to a potential employer. Following are some buzz word that are frequently used on LinkedIn to describe the professional buzz skills.

• Experienced
• Skilled
•  Specialize
• Leadership
• Passionate
• Expert
• Motivated
• Creative
• Strategic
• Focused

LinkedIn : What's to come in Future 

LinkedIn keeps on developing its ways, they include (and exclude)some of highlights to keep the experience conveying for the members(paid and free) and it has become the default search up for all business experts.They keep on acquisition by buying CardMuch, Connected, Rapportive, Pulse, SlideShare.


What would be an ideal next step other than greater and greater? Who knows! However, it will be fascinating to see. What would be the best next step? Where do you need your LinkedIn to get you?

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Nike Inc: Just Do It: History and Facts

Nike Inc: Just Do It: History and Facts, Interesting facts about Nike, Nike Shoes, Nike brand analysis, First Nike shoe, Nike History Timeline, Nike logo, Nike background information, Nike brand history, Nike Brand Name, Nike brand campaigns, Nike Brand Endorsers,Nike Air Max
Nike Brand Information

The timeline and facts the Nike swoosh looms large over the footwear industry. This uncontested giant of the field has built itself up through high-profile endorsements sleek designs and PR campaigns successful enough to etch its way into pop-culture history.

But the brand of LeBron James, Tiger Woods and Michael Jordan didn't come from nowhere. To understand Nike(NKE) we require understanding a story that began with a self-described average track runner coming out of college and a coach obsessed with the connection between speed and design.

Nike Brand History: How was Nike founded

The story of nike begins with the story of blue ribbon sports back in 1964. Around that time Phil Knight had just gone through university of Oregon followed by a stint at Stanford for his MBA leaving him with two crucial experiences that set the trajectory of his future.
At university of Oregon he ran for the schools track and field team putting him into contact with their coach Bill Bowerman. Aside from an intensely competitive ethos Bowerman displayed a fascination with optimizing his runners shoes constantly tinkering with different models after learning from a local cobbler.

According to Nike knight was the first student to try one of Bowermans shoes. Seeing him as a safely-unimportant runner to test his shoes on Bowerman offered to take one of his shoes and fix them up with his custom design. Knight accepted the offer and supposedly the shoes worked so well that his teammate Otis Davis took them and ended up using them to win gold in the 400-meter dash in the 1960 olympics.

Knight got the chance to put this theory to the test with a trip to japan shortly after his 1962 graduation. he struck a deal with a group of japanese businessmen to export the country's popular tiger shoes into the u.s. coach Bowerman who long believed that german shoes though the best on the market weren't anything too special to be replicated or even improved on supported Knights venture entering into a 50-50 business deal for ownership of their new company blue ribbon sports established in Eugene Oregon on Jan 25th 1964.


History of nike after founding Blue Ribbon Sports Knight tested the waters for his imported shoes initially selling them out of his car when he came back to the states. It quickly became clear that a demand existed for these cheaper but still high-quality alternatives to the Adidas addyy and Pumas pumsy that dominated the market.

In 1965 the ever-inventive Bowerman proposed a new shoe design to the tiger shoe company one that sought to provide the right support for runners with a cushioned inner sole soft sponge rubber in the forefoot and top of the heel hard sponge rubber in the middle of the heel and a firm rubber outsole. This design would turn out to be both a major success and source of conflict between blue ribbon and its japanese supplier.
Dubbed the tiger cortez the shoe dropped in 1967 and became an instant hit for its comfortable sturdy and stylish design. Around the time of its success though relations soured between blue ribbon and tiger.

Knight claims that the Japanese company was seeking a way out of its exclusivity deal with blue ribbon and sought to sink the company. Tiger claims to have discovered blue ribbon sports selling their own version of the tiger cortez under a new line of shoes they called nike. Either way the two formally split in 1971 with a lawsuit from tiger following.The split with tiger blue ribbon sports fully rebranded itself as Nike.


Nike: Brand Name from the Greek Goddess

Famous Nike Swoosh

Phil Knight initially wanted to call the company Dimension 6 but Jeff Johnson thankfully got the inspiration for nike after seeing the greek goddess of victory's name in a dream.

A checkmark logo: Nike swoosh


Before this though the new brand needed its own logo. They reached out to a design student at the nearby Portland state university Carolyn Davis to provide sketches.

Phil Knight reluctantly settled on a swoosh design reportedly saying "well I don't love it but may be it will grow on me". Davis charged $2/hour and received a total of $35 for the logo.

In 1983 Phil Knight apparently having come around to the logo held a party for Davidson and awarded her 500 shares of stock speculated to be worth roughly $1 million today.

First Nike Shoes

First Nike Shoes 1972

In 1972, the primary line of Nike footwear is introduced, including the so-called "Moon Shoes" and therefore the Nike "Cortez", that became the company's hottest product.

Nike's Global Success with Nike brand Shoes

After coming into existence proper on may 30 1971 Nike Inc. continued the success of Blue Ribbon Sports helped first by the success of the Tiger cortez and then by Bowermans innovative waffle sole design.
While thinking over breakfast on a way to give running shoes more traction the coach saw the grooves in the waffle his wife made him and wondered what it would look inverted.
Not one to pass on an idea Bowerman poured melted urethane into his waffle iron. unfortunately he forgot to add any anti-stick agent onto the iron and it glued shut, but nevertheless the idea had taken root and with the help of another waffle iron and presumably a good spray he designed his ideal sole and the iconic waffle trainer was born.

Nike brand shoe was a major success for Nike the first of many to come as the company maintained a strong and steady growth through its early days culminating in its 1980 IPO which immediately made Phil Knight a millionaire with shares worth $178 million.

Nike Brand Building Strategy

Brilliant Nike Brand Campaigns with effective adverts: Just Do it

The company has only continued to grow helped on in part by a series of clever ad campaigns most famously the 1988 Just Do It ad campaign apparently inspired by the last words of american murderer Gary Gilmore before the firing squad 'lets do it'.

Cultural History of Nike Air Max

1987:  Nike Air Max 1 was released by Nike Designer Tinker Hatfield who cut a little window into the Air Max 1's padded sole, making Nike Air obvious just because he was inspired 
by the open engineering of Paris.

1990:  Nike Air Max 90 designed with its stand-apart sideboard, the AM90 was its very own unrest. Its unique "Infrared" colorway still drums up some excitement with each reissue.

1991:  Nike Air Max 180 attracted the eyes directly to that 180°Air padding.Its Max Air unit wasn't simply greater—it likewise wrapped right under the shoe. A perfect, smooth  nike design helped it to be popular.

1997:  Nike Air Max 97 was the primary Nike Air Max shoe with full-length Nike Air padding, the 97 looks staggeringly cutting edge.Nike designers really took their design inspiration from the normal magnificence of waves in water.

2006:  Nike Air Max 360: Nike accomplished first no-froth designing innovation with it's Max Air padding. This leap forward commenced another period of Nike Air Max innovation.

2018: Nike Air Max 270 with powerful heel unit has
noticeable for a full 270 degrees made it perhaps the boldest style statement throughout the entire existence of Nike Air Max.

Nike Air Max 720 

2019:  Air Max 720: The most recent entry from the Air Max family conveys energetic design, with a show stopping attractive look and an amazing bouncing feature. For the present it includes tallest-ever Nike Air pad.







Nike's Superstar Endorsers and Ambassadors

The company's other greatest asset has been its celebrity endorsements. They struck big signing athletes like Tiger woods, Kobe Bryant and Lebron James in the early stages of their career. Nike's other Superstar Endorsers include Ronaldinho,Michael Jordan,Roger Federer, Michelle Wie,Maria Sharapova and Paul Rodriguez Jr.

By far the most lucrative endorsement Nike has ever had both for the company and its sponsor has been with Michael Jordan. Spotting potential Nike tried to swoop in for an endorsement from Jordan before the start of his first season with the pros in 1984. despite having never worn a pair of Nikes before and harboring hope for a deal with Adidas Jordan ended up signing on with Nike after a meeting in which they promised the soon-to-be star $500 000 a year for five years two die cast mercedes cars and shoes customized to his specific requests.

Nike: Embracing the Controversies

Nike has faced a long history of controversy over its labor practices. The company was founded on a principle of finding cheaper labor to produce same-quality goods and followed this unfailingly till it finally came back to bite them. Nike's factories were initially in japan but then moved to cheaper labor in south korea china and taiwan, as the economies of these countries developed Nike again shifted moving away from labor in South Korea and Taiwan to focus on China, Indonesia and Vietnam.


Everything was going well until activist Jeff Ballinger published a report in 1991 documenting the poor working conditions of Nikes operations across Indonesia. This was followed with a popular article in harper's magazine detailing the life of an Indonesian Nike employee who worked for 14 cents an hour. Outrage fermented among the public with protests against the shoe ware giant at the 1992 olympics and an increased media scrutiny on the plight of sweatshop workers. This came at the same time the company sought to expand its niketown retail stores resulting in mass protests around the planned expansions.

How Green is Nike brand Factory?

While Nike's taken strides to increase its eco-friendliness, joining the Sustainable Apparel Commission and implementing a number of reusable materials in its clothing, it still has a way to go.

The primary environmental criticism following Nike has been its refusal to eliminate hazardous materials from its supply chain. As pointed out by Greenpeace, this affects everything from factory workers to waterways to consumers. The hazardous chemicals pollute the environment, threaten to poison those who work with them, and allow a potential health risk to persist among users of Nike's apparel.

Nike has claimed to be working toward elimination of these toxic chemicals. While these claims have been met with dubiousness over the past couple years, in 2018, Nike showed some serious signs of growth, expanding its PFC-free portfolio to 93% of products.

What's Happening in 2019?

Over 2019, most news on Nike has revolved around its political stances. Outside of the political sphere, Nike has also unveiled plans for a subscription service for kids. This comes at a time when apparel companies are increasingly looking toward subscription-based models to attract customers. It'll be Nike's first test of this and opens the door for kids 2 through 10 to have varying access across a selection of roughly 100 shoes for a monthly fee.

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Tesla Car : Best Plug-in Smart Electric Vehicle

Master of multiple technology domains, including batteries, electric motors, sensors, and artificial intelligence,you've most likely known about Tesla and you unquestionably know who Elon Musk is. In spite of the fact that we're not going to discuss Nikola Tesla (we will talk about Tesla Motors), we really wanted to make reference to this Serbian virtuoso that was the motivation for Elon's organization name. Tesla motor is the second oldest publicly listed American automaker behind Ford.

Tesla Logo

Tesla Motors is more than 15 years old  

Tesla was founded by Martin Eberhard and Marc Tarpenning in 2003 and both of them are not with Tesla now. Tesla Inc now specializes in smart electric car manufacturing and, through its SolarCity subsidiary business and solar panel manufacturing.Tesla Motors shortened its name to Tesla in February 2017 which is a tribute to Scientist, Engineer Nikola Tesla.

The organization's market capitalization surpasses that of Mitsubishi, the lastingly battling Japanese producer, and those of Suzuki and Isuzu, the two of which have pulled back from the U.S. advertise through and through. In spite of just conveying 76,230 vehicles in 2016, Tesla Motors has amassed unimaginable market esteem, outperforming Hyundai, Nissan, Ford, and General Motors. Tesla is additionally worth more than Fiat ($7.5 billion).

Tesla Car  

Tesla Motors has assembled the biggest touch screen and interface board inside a vehicle, estimating at 17 inches. The dashboard speedometer is additionally a computerized screen.The Tesla car has a "insane" driving mode that causes the vehicle to go 0 to 60 out of 3 seconds.The Tesla Model S recalls where you've driven previously and can modify the suspension dependent on that information.

Autopilot Technology

In October 2016, Tesla declared that all Tesla vehicles will be created holding self-driving equipment and innovation. Tesla vehicles are pressed with everything required for full self-driving capacities with eight encompass cameras giving 360-degree perceivability at up to a scope of 250 meters, 12 refreshed ultrasonic sensors that supplement this vision, a front aligned radar that is fit for seeing through substantial downpour, mist dust and even the vehicle before it. So as to process this data, the PC inside the vehicle is an achievement in car innovation this subsequent in way preferred Road choices over a human would ever make. The numerous Tesla's are gathering information and figuring out how to drive themselves, notwithstanding a couple of little episodes, the autopilot on the Tesla is drastically beating the normal human driver with Tesla's objective being to get it to in any event multiple times more secure than driving it yourself. 

Tesla as a innovative contributor

The majority of Tesla's vehicle plans and patents are open source. They began to open their patents in 2014 for the progression of electric vehicle innovation as a part of open source movement.There are 1,191 Tesla superstations with 9,184 superchargers around the globe and additionally being introduced.

Super-charging points at Tesla

Tesla Charging points

For quite a while it was absolutely allowed to charge your Tesla at their charging station spread across various geolocations , yet as of late they reported they will begin charging for it. It takes around 20 to 30 minutes for a full charge.

Interesting shape of the Tesla Key is in the shape of Model car

Tesla Model S Key Fob
Image : modelscoil.com

The Model 3 Key Fob – molded like a smaller than usual form of your Model 3 car – offers a substitute method to get to your vehicle. It is perfect for owners who don't utilize the Phone Key element on their cell phone.








Some fascinating features of Tesla car key Fob

Single click: Single click on the top of the fob closes all doors and locks the car. Single click on the window will close that falcon wing door.

Single click on the trunk will close the trunk. If the trunk was in the process of opening, a single click will stop it at its current position.
Double click: Double click on top unlocks the car. 
Double click on the trunk or the frunk will open the trunk/frunk. 
Double click on a window will open the corresponding falcon wing door Press and hold: Pressing and holding the trunk will open the charge port .

Tesla Motors was the Initial vehicle producer to be propelled from Silicon Valley

Silicon Valley has never precisely been the interesting investment spot to be in case you're an automaker. The spot is for tech organizations and that is the thing that makes Tesla so remarkable. Notwithstanding the human asset innovation, the organization needed access to a few significant assets that you don't get in the territory, in contrast with north America which right up 'till today is as yet considered where autos get made.

OTA Updates

Tesla cars routinely get over-the-air programming refresh notifications that include new highlights and improve existing ones over Wifi. 

On the off chance that you're a glad owner of a Tesla vehicle, at that point whatever the organization has new as far as programming your vehicle will get it whether it's in your carport or you're driving out and about. This is absolutely one of the numerous progressive things Tesla has brought through to our reality so vehicle being obsolete isn't generally an alternative aside from as far as equipment however ensure that your Tesla's electronic framework will be more or less new any exertion of yours.

At the point when updates become accessible, Tesla car get a notice on on middle touchscreen show, with the choice to introduce the update quickly or plan for some other time. To guarantee the quickest and most dependable conveyance of programming updates, associate your vehicle to Wi-Fi.
Tesla ranked as the world's best selling plug-in passenger car manufacturer in 2018, both as a brand and by automotive group.

Consumer Usability

You only need to regularly replace 6 parts of a Tesla car, the four wheels and the two wiper blades.

Tesla does more than making of cars

Tesla accomplishes more than make vehicles. It likewise made a "powerwall" that goes about as an optional power source if there are control blackouts in the territory. It charges by sunlight based boards and can last up to 7 or more days.The Gigafactory is equipped for delivering 500,000 electric vehicles in a single year. Their Gigafactory will be the second biggest structure on the planet, will utilize 6,500 individuals, and reuse whole trains to make lithium-particle batteries. 

Tesla Motors Stock

Tesla Motors stock (TSLA) is the most shorted stock on NASDAQ. A few financial specialists think its promotion, while others accept it'll be the new transformation. 


Tesla Inc: Best Plug-in Smart Electric Vehicle

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Smart Electric Vehicle

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