The highest valuable brand in the financial services and 23rd most valuable brand in the world is entitled to the American Express Company, also known as Amex.
Is American Express a Bank ?
Amex is an American multinational financial services company. American Express is a big name in financial business for credit cards ,travellers cheque and charge cards. Their non card products include investment banking and retail brokerage firm named Shearson, American Express Global Business Travel,publishing and individual banking.
Founded in 1850 by Henry Wells, William G. Fargo, and John Butterfield, Amex came in to being as express mail business. In 1857, American Express extended their business in the area of financial services by launching a money order business. In 1891 American Express launched the travellers cheque which was quite popular till electronic payment system came in existence.
What do American Express do?
Amex was not in the card merchandising business till 1958, and has been concerned in several different endeavors for its initial 108 years of history.
But American Express is best known for its charge cards.
Charge cards are not like the credit cards which allow consumer to carry balance and interest to pay later on. Where in case of charge cards the balance has to be paid off every month.
Which is the Best American Express Card and why?
There are various American Express Cards that are suitable for various purposes such as Blue Cash Preferred® Card from American Express is best for families while American Express® Gold Card is best for Travel.
The Platinum Card® from American Express is suitable for Luxury benefits or goods and American Express® Blue Business Cash Card aimed for small-business money back.
Platinum card by Amex,was the first high value credit card when it was launched, and continues to be seen as a prestigious and classy card. Another popular card in this succession is American Express Gold Card, first issued in 1966. Centurian or black card being the ultra-elite expenses a $7,500 initiation fee and $2,500 annual fee.
If any one amazed with the fact that why all the Amex cards start with digit '3' ? Since this digit denotes Major Industry Identifier(MII) on cards and for entertainment, travel, financial and banking cards the MII is '3'.
The design and making of these cards are evolved over the years. Initially cards were made of celluloid, Amex started
using plastic to make the cards. The design of these card was similar to the Amex Travellers cheque and they were purple in color which later changed to green.
The logo of American Express Company is also changed from a watchdog sitting on the shipment trunk(a watchdog for showing – security, service) to logo where company name is written in a blue box .
The prevalent TV networks such as MTV, Nickelodeon, and the Movie are joint endeavours of American Express alongwith Warner communications.
Amex stood firmly during great depression only due to travellers cheque when the other commerce were stopped. Amex corporate responsibility can be seen through the their backing and serving the community. Amex is also engaged in saving and restoring historic places.American Express contributed one penny for each purchase made in 1983 to restoring the Statue of Liberty.
How hard it is to get a American Express Card?
As a rule, American Express cards are much more hard to get than your ordinary understudy Mastercards, verified Mastercards, or terrible credit Visas. ... The idea is that on the off chance that you can be acknowledged as an Amex part, you have great credit. That being stated, each charge card has a base score required.
How to apply for an American Express card?
American Express Credit card, charge card,
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