The foundation of the Johnson and Johnson was led by Robert Wood Johnson along with his brothers, who had a concept of making ready-to-use surgical dressings. They made those products in 1886. These dressings were launched in market featuring a logo which actually look like the signature of James Wood Johnson. The logo of J&J used today has a lot of
resemblance to older signature of James Wood Johnson. This logo is considered to be one of the longest-used company logos in the world.
Since from its invention BAND-AID has sold outstandingly such that the brand name has became generic to the first aid strips. It has been 97 years,that J&J band-aid adhesive bandages are in market and they have travelled to the moon too...yes BAND-AID Brand adhesive bandages were part of medical kit traveled to the moon. The linking of Johnson and Johnson brand with space programs by NASA were once again connected when a NASA engineer used Johnson's baby powder to secure a successful launch of Apollo-8.
resemblance to older signature of James Wood Johnson. This logo is considered to be one of the longest-used company logos in the world.
Since from its invention BAND-AID has sold outstandingly such that the brand name has became generic to the first aid strips. It has been 97 years,that J&J band-aid adhesive bandages are in market and they have travelled to the moon too...yes BAND-AID Brand adhesive bandages were part of medical kit traveled to the moon. The linking of Johnson and Johnson brand with space programs by NASA were once again connected when a NASA engineer used Johnson's baby powder to secure a successful launch of Apollo-8.
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| Image: Preston Wilcox’s 1970 cartoon book White Is (Grove Press). |
But the history of the Band-Aid hasn't always been plain sailing. During 1960's, a TV commercial marketing the adhesive aid strip showed a soft pinkish colored strip promoting it as " almost invisible, flesh coloured".
But black liberation movement for american-african noticed this commercial and negated this though a illustration . By the mid-1980s, J&J thrived the “invisible” or clear bandage that could be ideal skin match to both white and non-white consumers.
The company was also in wrangle for many reasons such as a lawsuit against the American Red Cross for the use of the red cross symbol. J&J also faced litigation for recall of their many products. Shareholders serious legal action against its board for manufacturing issues, bribing to officials etc were hurdles for J&J, which J&J is proposed to settle down soon. Recently J&J's baby powder seems to be a stumbling block for the company,causing J&J to pay million dollars in compensatory damages.
The company was also in wrangle for many reasons such as a lawsuit against the American Red Cross for the use of the red cross symbol. J&J also faced litigation for recall of their many products. Shareholders serious legal action against its board for manufacturing issues, bribing to officials etc were hurdles for J&J, which J&J is proposed to settle down soon. Recently J&J's baby powder seems to be a stumbling block for the company,causing J&J to pay million dollars in compensatory damages.
But J&J hold the line to maintain its position,viewpoints and practices which eventually turned J&J as one of the One of only three AAA-rated publicly-traded companies today.
